Home

“Whether you’re trying to create an efficient and smooth working product, from the conceptualisation till the launch – I can help!”

I’m a senior UI/UX designer with big experience in building b-to-b and b-to-c applications and services both for small and large clients. Whether you’re trying to create an efficient and smooth working product, mobile application or a website, from the conceptualisation till the launch – I can help!

User-centered design

User research

Information architecture

Wireframing and prototyping

Visual design

Interaction design

Usability testing

Design thinking

Agile methodology

Collaboration and communication

Responsive design

Prototyping

Figma

Data analysis

Accessibility

Trends and best practices

Problem-solving

Stakeholder management

Usability standarts

User engagement technics

Content strategy

more...

request me for a project

I'm an experienced senior UI/UX designer with a diverse portfolio spanning across different industry leaders: AR/VR, fintech, insurance, medicine, entertainment, and translation services. I've designed successful products for startups, streamlining processes and increasing business productivity. From conceptualization to launch, I offer end-to-end assistance in creating efficient, smooth, and highly functional mobile and web applications.

I follow a user-centered design methodology, prioritizing empathy and understanding of the user's needs throughout the design process. I'm well-versed in the principles of HCI, utilizing this knowledge to create interfaces that are optimized for usability, user experience, and satisfaction.Usability is a key aspect for me. I prevent difficulties that can lead users to frustration, errors, and abandonment.

I am skilled in gamification, employing its techniques to make enjoyable and immersive experiences that increase user loyalty. I use a design-thinking approach for promoting creativity, innovation and problem solving.

I am a technical expert in designing digital interfaces for various platforms, possessing advanced knowledge of design software such as Figma, Sketch, and Adobe. I have expertise in creating wireframes, prototypes, and mockups that can prove or disprove any product hypothesis. I'm knowledgeable about responsive and cross-platform UI design and stay up-to-date with the latest design trends and emerging technologies.

As a strong product team member, I have a deep understanding of product design processes. I use my experience to identify areas for improvement and suggest new features that would benefit a specific set of users. When discussing my past successful products, I can clearly articulate my specific contribution and how I’ve made a difference in the product's success. They have experience using metrics to track product success and can explain how to avoid bad behavior that may arise from focusing too heavily on certain metrics. I am skilled in prioritization and make trade-offs when faced with multiple potential design paths. Also, I am an effective communicator, able to build relationships with other team parts and resolve conflicts that may arise.

Overall, my previous work insights, meticulous attention to every aspect of my design work, contributions to past successes, technical skills, strong eye for detail, communication abilities, make me a valuable asset to any design or product team.

bully! entertainment

Senior UI/UX Designer

September 2020 - August 2021 (1 year)

Chișinău, Moldova

I’ve been creating outstanding user experiences for VR, AR, XR at the Bully! Entertainment Studio (https://bullyentertainment.com, studio with international offices in USA and Republic of Moldova. As a senior UX designer I’ve been creating the experience' concept, dynamic prototypes and I’ve been conducting User Tests. Also, I maintained the development and quality control stages, documentation (scenarios, empathy maps, user flows, guides for devs ) UI and UX . The development of all products was carried out cross-platform: virtual reality, augmented reality, TV, adaptive web. The production of the product was carried out by different teams simultaneously: development, creative team, 3D, Animators worked on the same concept in parallel and during a short period. The work was carried out according to the Ajile methodology. I have been fortunate to work with a lot of amazing clients including NASA, Deloitte, PWC, Amgen Inc etc.

TRAVOD

Senior UI/UX Designer

January 2019 - September 2020 (1 year 9 months)

Chișinău, Moldova

Travod (https://travod.com) is a leading global provider of expert language services and agile technology solutions for businesses worldwide. As a senior UI/UX Designer, I Implemented the rebranding of the Automated Translation Workflow Management service, which was the core and main tool of this enterprise. Applying my knowledge and skills of the design thinking approach and gamification, I managed to launch a significantly improved version of this service, changed the structure, optimized it’s work from UX point of Page 2 of 4 view, implemented major new features and successfully accompanied the development in creating a new design. In this project, I gained extensive experience in collecting and analyzing data, creating hypotheses that explain the behavior of different users and solving problems related to this.

Amdaris

Senior UI/UX Designer

February 2017 - January 2019 (2 years)

Chisinau, Moldova

Amdaris (https://amdaris.com) is a leader international outsourcing company with offices in Britain, the United Arab Emirates, Romania and Republic of Moldova. As a senior UI/UX specialist, I was involved in the development and design of web and mobile applications, services, both User Experience design and Creative work with User Interfaces. My responsibilities included: briefing directly with a client, analysis of potential user audience, product or service concept development, wireframing and prototyping, testing prototypes and identifying final features, getting approval from the client’s part. The next steps were in my introduction: creating a strong design system, creative work, developing ui, guidelines and assets for devs, final review. I also participated in the development of the brand and the unique visual voice of the company itself. Among my clients were NHS Topup (WPA Group: https://www.wpa.org.uk/personal/nhs-top-up-personal). I was also involved in the creative process of visual communication, took part in the marketing campaigns, developed company's corporate voice.

2022

Gamification, Coursera

2019

Gopractice , Product management and product analysis

2019

Interaction Design Specialisation, Coursera

2018

HTMLAcademy, HTML/CSS Intensive

2016

UI/UX Intensive, British Higher School Design

2015

Identity workshop, Serghei Mishakin and Tatiana Borzunova

2015

Alexandr Kodimsky 45OZ Workshop

2015

Branding Intensive, Agentur Fuekranemedien, GoetheCentre

2015

National University Creanga (Bachelor degree in Design)

2011

Art school, Schiusev

I was part of the project team in development of selling websites with Natalia at Capital Payment Solution. We were peers and I was really impressed with her professional and hands on approach to the project. She is very customer centric and is good in understanding the сustomer's needs very quickly, that saves a lot of time for reaching the milestones of the project. She's a true team player and a very helpful colleague. She has a sense of ownership and responsibility, that is a great asset being part of the project. We cooperated in a smooth way and managed to deliver the project on time, later receiving an appreciative сustomer feedback. I believe she is a great example of play to win way of working and will be a valuable part of the team at any company.

Olga Kishkina

Pricing Operations Team Lead CEE & MEA

I am more than happy to provide my strongest endorsement for Natalia as a UX/UI designer. Natalia possesses a rare blend of artistic flair and technical expertise, allowing her to create visually stunning and highly functional user interfaces that captivate users. Natalia's attention to detail and commitment to user-centered design principles are truly exemplary. She has an innate ability to deeply understand the target audience, their needs, and pain points. Natalia is a collaborative and effective team player. She communicates ideas with clarity and enthusiasm, actively seeking feedback and incorporating it into her work. In conclusion, I wholeheartedly recommend Natalia as a UX/UI designer. Her exceptional talent, user-centric approach, and collaborative nature make her stand out in the field. Please feel free to contact me if you require any additional information. Sincerely,

Tim Holden

Senior Product Designer at Amdaris Group LTD

I had the pleasure of working with Natalia for the past year, and I would like to recommend her as a talented UI/UX designer. Natalia possesses immense creative potential and pays great attention to detail, which results in high-quality work. She has excellent skills in the field of user interface and user experience. During our collaboration, I have witnessed her create elegant and intuitive interfaces that meet the needs of our clients. Natalia thoroughly studies project requirements and effectively communicates with the team to achieve optimal results. She also demonstrates initiative and thinks creatively, offering innovative ideas that enhance the user experience. Her ability to analyze and weigh various options helps us make informed design decisions. Overall, I highly recommend Natalia as a UI/UX designer. She is a valuable member of our team, and I am confident that her skills and professionalism will be beneficial to any project she is involved in.

Pavel Zosim

Technical Artist at Bully! Entertainment

I've had the opportunity to work with Natalia twice in different companies (Digital Group SRL and Weekend Technologies SRL) and on different projects. If there was a third chance, I'd definitely take it. Natalia's creativity, attention to detail and curiousity make her a great UI/UX designer for any project that welcomes creative thinking.

Julia Pyrina

Product Manager at Urchin Systems

Our collaboration as designers on an online commerce project was nothing short of remarkable. With a shared passion for design and a commitment to excellence, we seamlessly worked together to enhance visual communication, create engaging infographics, and develop a captivating selling website. Through open discussions and innovative thinking, we successfully transformed complex information into visually appealing and interesting content. Our combined efforts resulted in eye-catching infographics that conveyed compelling narratives. This collaboration has been a testament to our shared vision and collaborative spirit as designers.

Natalia Vasilenco

Senior Designer at GOLD.TECH

Natalia has been an exceptional asset to our marketing team during the development of the Fentury app. With a keen understanding of the industry and user needs, we have crafted a seamless and visually appealing user experience. Delivering on-time, our UI/UX designer has demonstrated professionalism and a strong work ethic. Natalia has effectively communicated complex design concepts, actively sought feedback, and flawlessly translated ideas into tangible designs. Her contribution has been invaluable to the success of our project, making her an outstanding addition to our team

Ekaterina Cheban

Digital Marketing; SMM, Content & Email Marketing and Strategy

Top skills

User-centered design

User research

Information architecture

Wireframing and prototyping

Visual design

Interaction design

Usability testing

Design thinking

Agile methodology

Collaboration and communication

Responsive design

Prototyping

Figma

Data analysis

Accessibility

Trends and best practices

Problem-solving

Stakeholder management

Usability standarts

User engagement technics

Content strategy

Summary

Experience

Education

Companies & Brands

Feedback